It’s All About the Customer

It's the start of 2018, and if you're like most organizations, you're planning out your marketing for the year.

One of the wisest marketing coaches I've had the privilege of working with is Hillary Berman of Popcorn & Ice Cream. Hillary has a theory that the most successful marketing efforts are from those companies whose marketing is built on a strong foundation of being customer-centric.

Being customer-centric is all about making it easy for the customer, being responsive to their needs and even anticipating those needs and meeting them.

She had so many great ideas around this concept that she decided to write a book, Customer LLC. And like any great marketer, she realized that video would be an ideal way to promote her book.

Though the primary audience for this book is small business, I think any organization that services "customers" - whether they are actual paying customers, nonprofit supporters, or members of an association - could benefit from the wisdom in this book.

I loved this book and hope it will help you plan for an excellent year ahead!