Get An Edge Over the Competition
If you’re a small business owner, or much of the work with your organization revolves around you, one of the best things you can do is create a video starring you. Why? Because sharing your knowledge or your story on camera creates a certain level of trust and likability that a written article or a photo just can’t do. And by now, everyone knows the adage that people buy from those they know, like and trust.
The ability for someone to feel they know you before meeting you gives you a huge advantage.Take therapists, for instance. It’s one thing to ask your friends where they go for a teeth cleaning. It’s another to divulge that you’re having personal issues and need help. So how do people find a therapist? Often it’s through an online search, where only a name, bio and photo are provided. A video can truly make the difference between someone making that call or not.
I recently had the pleasure of working with Liz Lerner, a therapist and coach. We brainstormed and together came up with several different topics that we created into five different videos that have served her well over the past several months.
Are you in need of sharing who you are with others but don’t have time to go to every networking event in town or constantly post on social media? A multiple part business video might be the way to go. Give me a call – I love to brainstorm.