Creating Content Your Customers Can Use
Mid-Atlantic Federal Credit Union is a local bank always trying innovative ways to make themselves more well-known. They decided to start offering live workshops to two of their target markets - small business owners and consumers. The idea was to bring them into the bank to show themselves as a valuable resource.
A few months ago, they took it a step further and hired us to start recording these seminars, hosting them on-line and putting links in their newsletter to further their exposure. So far, the project has been a great success. Here's a short clip from their latest seminar on Auto Buying.