Creating Buzz With Video
As an organization, you can talk about change and hope people understand. You can write about change and hope they listen. But sometimes, it's best to really show the change, so people understand the feeling and emotion behind that change.
One of my favorite things about this video we did for Congregation Beth El to promote alternative learning styles was the fact that except for one shot, everything is filmed outside of the synagogue - intentionally. We wanted people to identify with the idea that learning can happen in all kinds of places, not just in a classroom. With the momentum gaining on YouTube, I think the video achieved that goal.