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The Elements of a Great Small Business Video

The Elements of a Great Small Business Video

There are so many things you can do to make your business and non-profit videos excellent, but if you make sure to do these top three things, you’ll have the greatest chance of being the most effective. Film with a Purpose In just about every marketing article I’ve ever read, they talk about “knowing your [...]

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The Best Black Friday Deal

The Best Black Friday Deal

Many people have a tradition of waking early the day after Thanksgiving and hitting the stores to get the best deals on gifts – also known as Black Friday. I’d like to suggest a different tradition this year that may likely give you your best bargain yet. Friday marks the National Day of Listening, spearheaded [...]

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Simple, Yet Highly Effective Videos

Simple, Yet Highly Effective Videos

RESOLVE, the National Infertility Association, has an important story to tell. The only nationwide network that improves the lives of women and men living with the disease of infertility, they know that the best way to raise awareness and funds is to share stories through the lens of the people they help. This video has [...]

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Tips for Filming Your Next Event

Tips for Filming Your Next Event

Filming an event is a great thing to do, particularly for non-profit organizations. The resulting video is often shared via social media, (people love seeing themselves and post it everywhere) thus extending the life and the reach of your event well beyond just one day. But lately I’ve seen some event videos that missed the [...]

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Lose the Guilt and Start Recording

Lose the Guilt and Start Recording

Last month, I gave a talk to a group of women on how to capture your family’s stories with video. I had planned to give them tips on how to interview their parents and elder family members. At least, that’s what I thought they wanted to know. For some, that was the case. But for [...]

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