Organizations celebrate anniversaries all the time, and many often wonder how best to recognize their milestone achievement. While an anniversary of a marriage signifies love and trust, for a business or organization, the words longevity, quality, and commitment usually come to mind.
We recently completed this 20th anniversary video for Maplewood Park Place, a gracious senior living residence in Bethesda, Maryland.
I love the idea of an anniversary video because it not only gives an organization the chance to reflect and share a bit of their historical beginnings, but it’s also a way of bringing out the differentiators, and sharing how they excel and why they’ve lasted for so long. A video can also take a look forward, and share what the next several years have in store. I often encourage businesses to take that anniversary video that may be used at a special gala event and re-edit and re-purpose it later to use as a marketing video, which Maplewood is now in the process of doing.